Summary eDreams; transformation from a transaction model to a subscription model is underway with ~3MM paying subscribers. Subscription program (“Prime”) lowers the customer acquisition cost for customers, makes customer relationships sticky, and creates a moat around their business.
Awesome analysis. Any idea what cohort based churn rate looks like? I noticed report only shows how much they decreased churn by but I’m curious what the starting point is. Thank you!
Awesome analysis. Any idea what cohort based churn rate looks like? I noticed report only shows how much they decreased churn by but I’m curious what the starting point is. Thank you!